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This statement was among the opening remarks of Jason Gardner, Head of Scientific Services, CMC Connect, McCann Health Medical Communications, at a webinar organized by the International Society for Medical Publication Professionals (ISMPP) on the critical role of plain language summaries (PLS).

My 8-year-old son “experienced” his first augmented book (WOW! Animals, see a 3D popup from the book in the image below) last year, long before I even picked up my first (Charlie Fink’s Metaverse, see 3D popups below).

Some pragmatic publishers have realized the value of innovating content workflows to stay relevant and to pre-empt growth stagnation.

There has a been meteoric rise in the number of journals and overall research output in recent years.

By enabling scholars to rapidly and directly disseminate their research to a wide audience, even beyond the academic community, social media has transformed scholarly communication in many ways.

The field of research has made considerable headway in the past few years, with many stories of science generating buzz globally. The increasing public attention to the latest scientific developments has a lot to do with the media attention given to them.

I have worked with several UK universities in communications, engagement, and impact roles. And over the last couple of years, as a consultant working with universities, I have had a wider view of how different institutions operate.

In this past year, the world has lived almost exclusively online. Stuck at home, unable to see colleagues, prevented from commuting to work, all our work lives been affected directly or indirectly by the pandemic.

No, I’m not referring to The Joe Rogan Experience or the Elon Musk Pod. Nor am I talking about Armin van Buuren’s A State of Trance (although you have to agree, most of 2020 felt like one).

Are the sciences and the arts two disparate units of the universe? Or are they irrevocably intertwined? What happens when a dollop of art drops on a scientific report?

In just a quarter of a century, the move from print to digital has introduced a new set of challenges as well as opportunities for scholarly publishers.

As digital technologies continue to disrupt and transform the world as we know it, online visibility takes precedence for any brand’s efforts in engaging and attracting their audiences.

Sakichi Toyoda, the king of Japanese inventors, developed a simple yet powerful technique for finding the root cause of a problem.

In 2015, the American Journal of Physics (AJP) published a paper that suggested that Christopher Nolan’s science fiction film Interstellar could be used in schools to help encourage students to learn about the theory of general relativity.

“We need to stop interrupting what people are interested in and be what people are interested in.” said Craig Davis, the former Chief Creative officer, J. Walter Thomspon, and this is the mantra for content marketing today.

Today, the way we disseminate scientific research is very different from how it was a couple of decades ago. With various web-based platforms such as news outlets and social media paying more attention to scientific findings, its consumption by the lay audience has seen a drastic increase.

It’s no surprise that social media is by far the most popular online activity in 2020, with an estimated 3.6 billion users worldwide, a number projected to increase to almost 4.41 billion in 2025.

At this point in the timeline of society and culture, Twitter is a pretty big deal. Almost nothing significant happens around people with internet access that doesn’t get tweeted about.

At long last, and with much ado, the revised REF 2021 submission date has been announced (31 March 2021). It’s not an unexpected decision: this is the latest it could be pushed, while still getting the assessment finished in time to determine the 2022 quality-related (QR) funding allocation.

After a prolonged period of anticipation among researchers, the submission deadline for 2021 Research Excellence Framework (REF) has been announced as 31 March 2021.

Letters of acceptance for journal articles sometimes include a request from the editor for you to share and promote your article online.

A key part of a University’s reputation nationally and internationally is based on its reputation for research and academia. A major contributor to a University’s reputation is its research output and the impact that the research has in the real world.

As a fan of the Marvel Cinematic Universe, I distinctly remember the scene that made me sure I’d be hooked to the series: it was when, in the 2012 film Avengers, Loki, the then-villain, opened up a portal over New York City to bring a bunch of evil creatures to destroy Earth.

In these times of uncertainty, we often fall prey to unofficial sources of information: rumors, unverified news, and hearsay that can spread both panic and complacency. Analyze the source of the news and differentiate between facts and rumors. Take a look at this cheat-sheet to get your facts right.

Help build a better society, based on better healthcare and protecting those who need our support and compassion. This infographic portrays the different ways we can promote positive environmental and health outcomes.

We as individuals should be practicing good information hygiene, just as we should opt for good physical hygiene. Stay well informed about the COVID-19 disease, learn about its symptoms and ways to protect yourself with this infographic.

This infographic shows various ways to maintain social distancing appropriately & help minimize the spread of the disease COVID-19.

Washing your hands is a simple, but essential step in slowing the transmission of COVID-19 and saving lives. Follow these simple hygiene measures to help protect your family’s health and everyone else’s.

The ongoing pandemic has left an indelible mark on the world in more ways than one. Irrespective of class, profession, and religion, everyone seems to be creating a new definition of “normal” for themselves.

Demystify beliefs like Chickens transmitting COVID-19 to humans, since there is no evidence yet to support it. Ignore such false beliefs as they are harming local businesses.

Even as we maintain social distancing, this new normal requires us to step up our personal hygiene habits. Instill some of these preventive measures to help tackle this crisis at a personal level.

This infographic illustrates how the simple action of staying indoors can save many lives and protect the ones at the frontline such as healthcare professionals

As a researcher, you are aware of the massive role that communication plays in the process that finally sends your paper flying out into the world.

Continuing our series on COVID-19 awareness, the first infographic this week throws light on how co-morbid conditions such as diabetes can worsen the impact of Coronavirus in some patients.

The Time magazine once wrote that when Microsoft Cofounder Bill Gates looks at the world, he sees an inefficient, broken system, not unlike an application that needs to be debugged!

People all around the world are staying at home to practice social distancing as advised by government and health authorities.

As the coronavirus pandemic continues to evolve, doctors & scientists who know about COVID-19 have been sharing tips

Impact Science is starting a new news blog series, to share news and research updates from across the globe. Looking for information about coronavirus (COVID-19)? Find articles in this series and stay up to date.

Science news portals like Phys.Org, EurekAlert, Science Daily, and Science Magazine have a common accord: they popularize novel and interesting research through science press releases and news articles.

A nuclear winter has long been considered a dystopian possibility, since the beginning of the nuclear arms race,

That life originated somewhere in the unique combination of heat, pressure, and chemicals available in hydrothermal

  The whole world has gone gaga over this epidemic, for most of the right reasons but some stories are a little crazy. Here’s our take on the global impact coronavirus has had on our day-to-day lives as well as on society as a whole. The Melon Story Earlier in March, a woman dropped a […]

Science communication is ripe for a paradigm change, and newer content formats might have a role to play. This probably hasn’t been

Molecular oxygen, perhaps the most crucial requirement for life as we know it, is also a rare commodity when you look

Philosophers and scientists have various definitions of human consciousness, but neurobiologists generally agree that it is a

This post is the second in a series that talks about research discoverability. The first was on how research discoverability could potentially

In a recent study scientists have answered an all-important question that can change lives: how to make the best fried rice.

It appears, from a new study, that commercial coffee makers have not been getting the best advice, when it comes to the recipe

Academic societies are at the heart of research publishing with aims to further enhance the direction of their disciplines while supporting researchers

It’s pretty hard to imagine a world without Star Wars. There are quite a few successful movie franchises out there, but few can boast of having as profound

If you can’t get rid of the uninvited guest, perhaps you could prevent them from reaching your house by trapping them inside

When antibiotics were first discovered, they drastically reduced bacterial infections in humans. However, over the years, some bacteria evolved to become “superbugs”; they became resistant to commonly use antibiotic drugs.

“For a long time, scientists who’ve taken up the task of figuring out how the first life was born have been stuck on what is called the “

This third post in the series on visual science communication talks about how video summaries help authors tell the story of their research in a way that it can be easily assimilated by scientific and non-scientific audiences alike.

In the very recent past, at the Cold Spring Harbor Laboratory, tomatoes began to look more like bunches of grapes when

This post talks about animated scientific figures and explains how they help you increase readers’ interest in the static figures

False memories, a term for cases where people recollect incidents with incorrect or exaggerated detail, or in the

Studies have shown that our brains process visuals a lot better than text. Using visuals along with text aids

Studies have shown that our brains process visuals a lot better than text. Using visuals along with text aids

False memories, a term for cases where people recollect incidents with incorrect or exaggerated detail, or in the

While the primary mission for most academics is research, effectively disseminating that research among other academics, as well as conveying it to the masses,

Man has been telling stories about natural phenomena since time immemorial; we have been wondering about ourselves and the universe

This is the first in a series of articles that discuss the various issues plaguing the discoverability of research worldwide. In the past year, “Open Access” has been..

The 2021 Research Excellence Framework (REF) is fast approaching. It is a high-stakes game, in which senior academic leaders are deeply involved.

Of all the ways that research can turn into benefits for the wider world, one of the strongest and potentially furthest-reaching is when it transforms public policy.

When research impact was introduced as one of the assessment criteria for the 2014 Research Excellence Framework, the main way universities were asked to…

That it is time for scientists to move out of their ivory tower is sometimes seen as a reductive call to action. Yet as the topic of science communication emerges as a focal…