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Monthly Archives: August 2022

MarketingSocial MediaWhitepaper

Maximizing Member Uptake of Your Society Offerings: A Four-Step Approach

Societies are faced with the need to maximize members’ uptake of their offerings to boost revenue both directly and indirectly (through member engagement). This article presents a four-step approach for doing so.
ImpactMarketingNew MediaResearcher EngagementSocial MediaSocial Media Outreach

How Societies and Research Institutions Can Use Comics for Outreach ...

The word ‘comics’ generally suggests superheroes saving the world, a kid with an imaginary tiger friend, or a lasagna-loving cat. Today, comics are increasingly being used to bring science to a wider audience, with studies showing that they can be ...
Academic Publishing TrendsBusiness of Academic PublishingMarketingResearcher EngagementSocial MediaSocial Media Outreach

WeChat for Academia: 5 Western Publishers Who Have Created an ...

A number of leading international publishers have set up official WeChat accounts to engage with Chinese researchers through content. The article talks about some of the world's leading publishers.
Business of Academic PublishingResearcher Engagement

Building long-term membership value and member stickiness: How societies are ...

As an aftermath of pandemic-related supply chain disruptions and the Russia-Ukraine war, many countries are currently seeing sharply rising inflation. 70% of Americans consider inflation a major problem, while Europe, Asia, and Latin America are seriously affected by spiking food ...
Academic Publishing TrendsBusiness of Academic PublishingResearcher EngagementWhitepaper

Baidu, Alibaba, and Tencent: What Academic Publishers and Societies Need ...

Academic publishers are attempting to make inroads in China, considering the country’s growing investment in R&D and research output, as covered in a previous post. However, China’s unique characteristics make localizing a comparatively challenging task for publishers. Building a digital ...
Academic Publishing TrendsArticlesResearcher Engagement

Researchers’ Mental Health: Insights from the 7th Asian Science Editors’ ...

The Council of Asian Science Editors (CASE) and the Korean Council of Science Editors (KCSE) hosted the 7th Asian Science Editors’ Conference and Workshop 2022, on 12th July 2022. Though CASE’s primary aim is to improve the quality of scientific ...
ArticlesResearch Perception Building

The Role of Research Societies in Combatting Bullying in Academia

Bullying is a global problem that exists in all areas of society, including education and the workplace. It is increasingly becoming a concern for academia and is threatening the health and well-being of researchers and others working in academia. Cactus ...
ArticlesImpactMarketing

Four Author Concerns Publishers Should Know

Authors are at the center of the scholarly publishing system and serve as the primary conduits in creating and consuming research papers. However, their perspectives are often overlooked in discussions about improving the scholarly publishing process. Gaining insights into authors’ ...
ArticlesMarketingNew Media

Building a Digital Presence in a New Country: What Academic ...

The academic publishing and research landscape globally has undergone significant disruption in the last few years, particularly with the launch of Plan S, the rising number of preprints and preprint servers, the growing popularity of open science and data sharing, ...