A roadmap for universities to build an effective content marketing ...
“Content is king.” So goes the maxim beloved of digital marketers, search engine optimization strategists, and online branding consultants. When it comes to attracting new audiences and driving engagement, offering a range of engaging content is the most important means ...
Breaking Down Barriers: How and Why Research Societies and Publishers ...
Advocating for cultural diversity in research has the potential to ignite transformative change and serve as a powerful catalyst for innovation and advancement. Every culture has its distinctive set of values, traditions, beliefs, and norms, which makes it unique. Championing ...
EU poised to adopt immediate open access with no charges ...
In the wake of the mass resignation of the editorial board of the journal NeuroImage over increasing article processing charges (APCs), academia is about to witness another radical change pertaining to open access. The European Union is reportedly preparing to ...
Communicating Science to Policymakers: Best Practices for Academic Societies
It goes without saying that if an academic society wants to make a long-lasting, real-world impact through the research it publishes, that research must grab the attention of those who have the power to act on it. In other words, ...
Spurring Innovation and Attracting Talent: The Many Benefits of University–Industry ...
Universities and industry used to inhabit entirely different spheres, with little overlap in their business models, employees, and role in society. However, as industry became increasingly reliant on technological advances facilitated by academia, universities and industry began to collaborate extensively ...
From Goals to Execution: How Research Publishers and Societies Can ...
Type in “social media strategy” into the search engine of your choice and you will be greeted with innumerable articles on why businesses need a social media strategy. However, you will find fewer on why scholarly publishers, universities, and research ...