A roadmap for universities to build an effective content marketing ...
“Content is king.” So goes the maxim beloved of digital marketers, search engine optimization strategists, and online branding ...
Spurring Innovation and Attracting Talent: The Many Benefits of University–Industry ...
Universities and industry used to inhabit entirely different spheres, with little overlap in their business models, employees, and ...
From Goals to Execution: How Research Publishers and Societies Can ...
Type in “social media strategy” into the search engine of your choice and you will be greeted with ...
How universities have successfully harnessed social media to promote patents
Recently, we looked at why developing a patenting culture presents vital opportunities for reputation-building, talent recruitment, and profit ...
How universities can develop a patenting culture
Universities produce innovations that not only advance humanity, but also serve as unique business opportunities. For example, the ...
How Societies are Contributing to Multilingual Science
English is undoubtedly the lingua franca of academic communication. Greek, Latin, Arabic, French, and German have each previously ...
Creating Inclusive Learning Resources: Tips for Societies and Publishers
Societies and publishers are increasingly using their platforms to promote their field in novel ways, such as by ...
Geographical Differences in Open Access Ecosystems: Implications for Research Societies ...
Open access (OA) has moved from a niche challenger to conventional scholarly publishing, to a movement that is ...
How Societies are Engaging With and Supporting Science Educators
Besides researchers themselves, two important stakeholders in academia are research societies and educators. The contribution of educators to ...
5 Best Practices for Showcasing Research on Your University’s Website
The internet has allowed universities to disseminate information on their latest research news more easily than ever before. ...