A roadmap for universities to build an effective content marketing ...
“Content is king.” So goes the maxim beloved of digital marketers, search engine optimization strategists, and online branding ...
Communicating Science to Policymakers: Best Practices for Academic Societies
It goes without saying that if an academic society wants to make a long-lasting, real-world impact through the ...
Spurring Innovation and Attracting Talent: The Many Benefits of University–Industry ...
Universities and industry used to inhabit entirely different spheres, with little overlap in their business models, employees, and ...
Five Ways Research Societies Can Fight Fake News About Immunization ...
The WHO’s World Immunization Week 2023 is based on the theme “The Big Catch Up,” highlighting the need ...
How universities have successfully harnessed social media to promote patents
Recently, we looked at why developing a patenting culture presents vital opportunities for reputation-building, talent recruitment, and profit ...
Creating and Promoting Relevant and Powerful Content on WeChat: A ...
As Western research publishers focus on building a presence in China, they are increasingly paying attention to Chinese ...
Unlocking the Potential of Open Access: A Publisher’s Roadmap for ...
The year 2023 will see the 75th birthday of the World Health Organization (WHO): seven decades of a ...
The Rise of Preprints in the Biomedical Sciences: Implications for ...
Preprints are drafts of scientific articles that are publicly shared before they have been peer-reviewed and accepted for ...
Showcasing Your University’s Research Through Social Media: Six Effective Strategies
Social media has the power to spread research and make it more accessible in ways that go beyond ...
How universities can develop a patenting culture
Universities produce innovations that not only advance humanity, but also serve as unique business opportunities. For example, the ...