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Research Perception Building

Research Perception BuildingSocial Media Outreach

A roadmap for universities to build an effective content marketing ...

“Content is king.” So goes the maxim beloved of digital marketers, search engine optimization strategists, and online branding ...
Research Perception Building

Communicating Science to Policymakers: Best Practices for Academic Societies

It goes without saying that if an academic society wants to make a long-lasting, real-world impact through the ...
Business of Academic PublishingResearch Perception Building

Spurring Innovation and Attracting Talent: The Many Benefits of University–Industry ...

Universities and industry used to inhabit entirely different spheres, with little overlap in their business models, employees, and ...
Research Perception BuildingSocial Media Outreach

Five Ways Research Societies Can Fight Fake News About Immunization ...

The WHO’s World Immunization Week 2023 is based on the theme “The Big Catch Up,” highlighting the need ...
Research Perception BuildingSocial Media Outreach

How universities have successfully harnessed social media to promote patents

Recently, we looked at why developing a patenting culture presents vital opportunities for reputation-building, talent recruitment, and profit ...
Research Perception BuildingSocial Media Outreach

Creating and Promoting Relevant and Powerful Content on WeChat: A ...

As Western research publishers focus on building a presence in China, they are increasingly paying attention to Chinese ...
Business of Academic PublishingResearch Perception Building

Unlocking the Potential of Open Access: A Publisher’s Roadmap for ...

The year 2023 will see the 75th birthday of the World Health Organization (WHO): seven decades of a ...
Business of Academic PublishingResearch Perception Building

The Rise of Preprints in the Biomedical Sciences: Implications for ...

Preprints are drafts of scientific articles that are publicly shared before they have been peer-reviewed and accepted for ...
Research Perception Building

Showcasing Your University’s Research Through Social Media: Six Effective Strategies

Social media has the power to spread research and make it more accessible in ways that go beyond ...
Research Perception BuildingResearcher Engagement

How universities can develop a patenting culture

Universities produce innovations that not only advance humanity, but also serve as unique business opportunities. For example, the ...