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Social Media Outreach

Research Perception BuildingSocial Media Outreach

A roadmap for universities to build an effective content marketing ...

“Content is king.” So goes the maxim beloved of digital marketers, search engine optimization strategists, and online branding ...
Business of Academic PublishingSocial Media Outreach

From Goals to Execution: How Research Publishers and Societies Can ...

Type in “social media strategy” into the search engine of your choice and you will be greeted with ...
Research Perception BuildingSocial Media Outreach

Five Ways Research Societies Can Fight Fake News About Immunization ...

The WHO’s World Immunization Week 2023 is based on the theme “The Big Catch Up,” highlighting the need ...
Research Perception BuildingSocial Media Outreach

How universities have successfully harnessed social media to promote patents

Recently, we looked at why developing a patenting culture presents vital opportunities for reputation-building, talent recruitment, and profit ...
Research Perception BuildingSocial Media Outreach

Creating and Promoting Relevant and Powerful Content on WeChat: A ...

As Western research publishers focus on building a presence in China, they are increasingly paying attention to Chinese ...
Researcher EngagementSocial Media Outreach

The Importance of Storytelling in Brand Building for Research Societies

Digital transformation has changed the way researchers, publishers, and research societies use new-age media to be seen, heard, ...
Social MediaSocial Media Outreach

What Twitter’s Newly Revealed Algorithm Means for Your Online Presence

With more than 500 million daily users across the globe, Twitter manages a staggering 150 billion tweets every ...
Business of Academic PublishingSocial Media Outreach

WeChat’s Business Version WeCom: An Introduction for Societies, Journals, and ...

China will be one of the most active markets for the scientific research industry in the next five ...
Research Perception BuildingSocial Media Outreach

Crafting a Patent Communication Strategy: Tips for Universities

Universities are both large producers of intellectual property (IP) through their research activities and large consumers of IP ...
Business of Academic PublishingSocial Media Outreach

Building an Academic Brand in China: The Importance of Baidu

China has been actively integrated into the global scientific community and is a critical player in the world ...