A roadmap for universities to build an effective content marketing ...
“Content is king.” So goes the maxim beloved of digital marketers, search engine optimization strategists, and online branding ...
From Goals to Execution: How Research Publishers and Societies Can ...
Type in “social media strategy” into the search engine of your choice and you will be greeted with ...
Five Ways Research Societies Can Fight Fake News About Immunization ...
The WHO’s World Immunization Week 2023 is based on the theme “The Big Catch Up,” highlighting the need ...
How universities have successfully harnessed social media to promote patents
Recently, we looked at why developing a patenting culture presents vital opportunities for reputation-building, talent recruitment, and profit ...
Creating and Promoting Relevant and Powerful Content on WeChat: A ...
As Western research publishers focus on building a presence in China, they are increasingly paying attention to Chinese ...
The Importance of Storytelling in Brand Building for Research Societies
Digital transformation has changed the way researchers, publishers, and research societies use new-age media to be seen, heard, ...
What Twitter’s Newly Revealed Algorithm Means for Your Online Presence
With more than 500 million daily users across the globe, Twitter manages a staggering 150 billion tweets every ...
WeChat’s Business Version WeCom: An Introduction for Societies, Journals, and ...
China will be one of the most active markets for the scientific research industry in the next five ...
Crafting a Patent Communication Strategy: Tips for Universities
Universities are both large producers of intellectual property (IP) through their research activities and large consumers of IP ...
Building an Academic Brand in China: The Importance of Baidu
China has been actively integrated into the global scientific community and is a critical player in the world ...