What Is Brand Promotion?

Brand promotion is a method to inform, persuade and influence a potential customer, including a reader, fellow researcher or other stakeholders, and to purchase a product or service. Brand promotion campaigns also help increase customer loyalty, awareness and sales. Promotion can be done by taking advantage of both online and offline methods.

An ideal brand promotion framework integrates advertising, sales promotion, online & offline marketing, and publicity. The main aim is to capture the audience’s pulse, increase the brand’s reach, and elevate its equity amongst its consumers.

Brand Promotion for Publishers and Societies

For Publishers, sharing the latest information about their work is imperative to attract top researchers, extend the reach of their audience, ensure that their journals are known, and attract a new generation of researchers. On the other hand, for Societies, it is important to communicate their mission to larger masses and get the conversation on new research topics started. This is only possible with an effective brand promotion strategy.

How does Impact Science help out?

In order to make the Publisher’s brand stand out, Impact Science helps in showcasing the key propositions to the right audience through evocative and effective storytelling.

We help create relevant content and media tools that are compatible across various platforms to help Publishers reach their desired audiences and promote themselves effectively.

Other Related Services

Eldevier

Research promotion news stories

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Infographics that explain the stories

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Videos that narrate the audio-visual summary of articles

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Eldevier

Social media post creation that can be distributed on the journal handles

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Other Main Services

Journal Promotion Services

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Publisher Marketing Services

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Society Marketing Services

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Academic Brands Which Trust Our Expertise

Case Studies

Improve REF 2021 Preparations With Impact Science

London South Bank University is one of London’s largest and oldest universities.

Research Communication in the Information Age: Neurology Research Made Short and Simple

The earliest archeological evidence of neurology and brain surgery has been

Taking Cutting Edge Research To The Masses

Executive Summary The Tokyo University of Science (TUS) is one of the leading

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