What Is Brand Promotion?
Brand promotion is a method to inform, persuade and influence a potential customer, including a reader, fellow researcher or other stakeholders, and to purchase a product or service. Brand promotion campaigns also help increase customer loyalty, awareness and sales. Promotion can be done by taking advantage of both online and offline methods.
An ideal brand promotion framework integrates advertising, sales promotion, online & offline marketing, and publicity. The main aim is to capture the audience’s pulse, increase the brand’s reach, and elevate its equity amongst its consumers.
Brand Promotion for Publishers and Societies
For Publishers, sharing the latest information about their work is imperative to attract top researchers, extend the reach of their audience, ensure that their journals are known, and attract a new generation of researchers. On the other hand, for Societies, it is important to communicate their mission to larger masses and get the conversation on new research topics started. This is only possible with an effective brand promotion strategy.
How does Impact Science help out?
In order to make the Publisher’s brand stand out, Impact Science helps in showcasing the key propositions to the right audience through evocative and effective storytelling.