Why is it important to communicate your research with the media?

Writing a research article is a tedious task, and once complete, opens up a world of possibilities besides giving great personal satisfaction. To ensure your research creates real world impact, it is important to share it widely and effectively ensuring the spread of knowledge and information among people.

In order to make your work known, it is important to give the correct media coverage to your research article. This can garner the attention of the right audience. Moreover, if one personally promotes their research, it can reach beyond limited scope.

How to make your research known to the media

Not only is it important to make research known to the media, it should also be distributed across appropriate news channels. One way to provide exposure to the article is through research news stories.

Getting one’s work published in relevant research journals, along with a research news story covering it, is a great way to attract potential new readers from within and outside the scientific niche. Research news stories summarize the background, methodology and findings of the research and showcase them in an interesting manner to grab attention.

Today however, media is not limited to Journals and Dailies. Creating infographics and video summaries is a great way to communicate research articles known and make them accessible on social media. Infographics are graphical representations of the data points from an article, which allows the reader to visualize the research. This sort of visual aid to communicate a technical research article is both dynamic and effective, which makes it easy for the human brain to consume and digest.

Lastly, making one’s research known to the media provides a global distribution channel. It removes constraints of time and space, and the research can reach a much wider audience.

How Impact Science can help

At Impact Science, we help researchers effectively communicate their research article to the correct audiences by providing them the aforementioned services and various others. Our team of scientists, illustrators and designers works closely with researchers to create all relevant media tools and help them connect with their key audience.

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