Impact Communications
At Impact Science we work with academic institutes to help them create and communicate impact of their research. One of the rising trends in academia is to measure the demonstrable impact of research on economy as well as the society as a whole. Nowhere is this more prevalent than within academic circles in the UK, where impact evaluation is a core value to determine the score in REF 2021.
Communicating the impact that research has on the economy, society, and overall increase in the knowledge pool is what we achieve with Impact Communications.
Impact Communications: From evaluation to communication
With the growing importance of assessing research excellence within the framework of REF 2021, funding agencies have increased expectations from researchers to provide a demonstrable impact of their research. This could be in the form of academic impact, paradigm shifts, and social or economic impact. Research institutes are therefore under pressure to be able to provide solid evidence of the impact of their research, and more importantly, communicate this to their funders.
Collecting evidence of the research impact and putting it together in the right way has become critical. Communicating the evidence could take the following forms:
- Creating suitable case studies showcasing impact of the research
- Publishing relevant articles in journals
- Developing appropriate video summaries of the impact evidence
- Infographics—both static and interactive—which allow the reader to engage with evidence in a holistic manner
- Presentation decks that could be used in conferences and while presenting to grant bodies
- Social media outreach
- Microsites that become a repository for all this
Impact Communications—From Evaluation to Communication
With the growing importance of assessing research excellence within the framework of REF 2021, funding agencies have increasing expectations from researchers to provide a demonstrable impact of their research. This could be in the form of academic impact, paradigm shifts, or social or economic impact. Research institutes are therefore under pressure to be able to provide solid evidence of the impact of their research and, more importantly, communicate this to their funders.
Collecting evidence of the research impact and putting it together in the right way has become critical. Communicating the evidence could take the following forms :
Creating suitable
case studies showcasing
the impact of the
research
Publishing
relevant articles
in journals
Developing appropriate
video summaries
of the impact evidence
Infographics—both
static and interactive—which
allow the reader to
engage with the evidence in
a holistic manner
Presentation decks that
could be used in conferences
and while presenting
to grant bodies
Social media
Websites
Impact Communications—From Evaluation to Communication
With the growing importance of assessing research excellence within the framework of REF 2021, funding agencies have increasing expectations from researchers to provide a demonstrable impact of their research. This could be in the form of academic impact, paradigm shifts, or social or economic impact. Research institutes are therefore under pressure to be able to provide solid evidence of the impact of their research and, more importantly, communicate this to their funders.
Collecting evidence of the research impact and putting it together in the right way has become critical. Communicating the evidence could take the following forms:
Impact Communications—From Evaluation to Communication
With the growing importance of assessing research excellence within the framework of REF 2021, funding agencies have increasing expectations from researchers to provide a demonstrable impact of their research. This could be in the form of academic impact, paradigm shifts, or social or economic impact. Research institutes are therefore under pressure to be able to provide solid evidence of the impact of their research and, more importantly, communicate this to their funders.
Collecting evidence of the research impact and putting it together in the right way has become critical. Communicating the evidence could take the following forms:
Creating suitable
case studies showcasing
the impact of the
research
Publishing
relevant articles
in journals
Developing appropriate
video summaries
of the impact evidence
Infographics—both
static and interactive—which
allow the reader to
engage with the evidence in
a holistic manner
Presentation decks that
could be used in conferences
and while presenting
to grant bodies
Social media
Websites
Impact communications: Evaluating the impact of communications
It is important to be able to actively demonstrate the impact of a communication on society and key stakeholders of the research. There are several methods that Impact Science adopts to help researchers understand the qualitative and quantitative impact of their communication.
This could take the following forms:
- Recall ability among receivers of the communication
- Journalistic highlights in press about the research
- Research referenced directly by other bodies
- Media articles, social media reports, peer reviews, visits to the website, downloads, and so on
Impact Science: Your partner for impact communications
At Impact Science, we help Universities and researchers craft communication methods that project their research impact in the right manner to the relevant audience. Our team of evaluation, media, and communication specialists works closely with impact stakeholders in academia to build the right communication approach.
Universities Which Trust Our Expertise
Case Studies
Evaluating Impact of the PROV Data Model: How Impact Science gathered evidence for REF 2021 for King’s College London and Newcastle University
King’s College London (KCL) and Newcastle University are two of the UK’s leading research-intensive universities.
Evolving Alongside Technology: The Academy of Management’s Journey into a Digital Future
Rooted in the industrial revolution, maturing with the digital revolution: The Academy of Management works with Impact Science to drive change and success
Improve REF 2021 Preparations With Impact Science
London South Bank University is one of London’s largest and oldest universities.
