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Many lifesaving ideas; one powerful story!

By Gauri Dakhane | Sep 10, 2019
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There were 17 million new cases of cancer worldwide in 2018. It is now estimated that by 2040, there will be 27.5 million new cases of cancer each year across the world. The lifetime probability of being diagnosed with cancer is 39.7% for men and 37.6% for women, which is a little more than 1 in 3; enough to keep oncology experts busy to find cures and delve deep to seek preventive remedies.
The American Society of Clinical Oncology (ASCO) is the world’s leading professional organization for physicians and oncology professionals, and a platform for keeping up to speed with the latest updates and conversations in the field.
Of course, hundreds of research propositions, breakthroughs and discoveries translate to hundreds of study papers. How do busy professionals keep track of them all? ASCO needed a solution which would enable easy-packaging of vital papers for consumption on the go!

The brief:

ASCO approached us with a one-word challenge. SYNTHESIZE!

We were tasked with finding creative solutions to distill complex data from multiple research studies and crystalize these significant volumes of research findings into easily digestible information for busy oncology practitioners to stay updated.

Our keen content experts at Impact Science proposed to summarize comprehensible data from multiple papers into concise, self-explanatory summaries in creative formats, to be shared on multiple platforms including landing pages, social media, with an expansive audience.

Execution:

Impact Science has a team of science writers, illustrators, and graphic designers who, in consultation with ASCO’s editors, delved deep into the nuances of the subject and studied the various papers. They then categorized these into broad topics of interest and decoded the finer points. These were then built into a power-packed storyline, held together with attractive graphics and captions to create visually striking, easy to follow infographics and animated videos.

1) How does new technology lead to better cancer care? This single infographic summarizes 10 research papers on the subject.

2) Analyzing kidney cancer and care from over 15 research articles in this easy to navigate summary infographic

3) 60 pages of a voluminous annual report distilled into a short 3-minute video for ASCO’s various stakeholders including policymakers, media, and the general public.

The Impact:

These infographics and videos were shared on multiple platforms with various stakeholders. The busy practitioners appreciated the time saving concise summaries and oncology experts already doing more research in the field welcomed the easy referencing to otherwise voluminous papers. What’s more, these videos and infographics also generated interest online which helped improve ASCO’s digital footprint.

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