Press Release for research news dissemination
A Press Release is a written form of communication that provides brief information about the Journal to send out to various media outlets. However simply issuing a press release does not guarantee that it will immediately gain media attention, or, for that matter, get any attention at all. A press release should be riveting, well-timed and engaging. It should answer certain questions, for example; Is this research interesting? Is it benefitting the community in some way?
Generally, a press release consists of four to five paragraphs capturing all relevant details with an attention-grabbing headline which briefly summarizes the larger research content while saving your hook for the subhead. Ideally jargon-free, it should be succinct and engaging to read.
How do Press Releases help Publishers?
One of the important goals of Journal Publishers is to attract an increased readership of their Journals. With a crisp and coherent Press Release, one can attract the right kind of media and garner the attention of the right readers.
A well-written Press Release gets published with little to no editing, therefore authentically communicating the crux of the Journal and giving it the right kind of publicity. This could help Journal Publishers improve the readership of key articles. They also get to promote their Journals among key stakeholders, future authors, and the general public.
Impact Science: Your Partner for Press Releases
At Impact Science, we specialize in creating crisp, captivating press releases that attract and persuade major media outlets to publish them resulting in dissemination of the research content to a larger and relevant audience.