Connect dots between conceptual and real!
Chronic fatigue syndrome is globally prevalent yet poorly diagnosed. It is critical for research that raises awareness about it to reach wide audiences of patients and policy makers. Condensing such research highlights into a graphical press release grabbed mainstream media attention.
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Chemistry audiences like their science and their jargon. We dispelled this notion by inducing engagement and excitement for a series of infographics aimed at explaining complex chemistry to a diverse audience.