Social Media for Universities
Impact Science helps Universities and Institutions harness the power of social media platforms like Facebook, Twitter, LinkedIn, WeChat and YouTube to communicate and engage with key stakeholders.
Social Media and University Outreach
With nearly 80% of the world’s population on the internet, Universities across the world can benefit from using social media to communicate their news, publicize their work, and interact with relevant stakeholders – Students, faculty and funders. The core of a social media strategy goes beyond establishing a presence, and includes engaging the audience with regular content. Impact Science helps universities with an effective social media outreach plan and implementation.
Social Media and Research Outreach
Research has the ability to excite and inspire audiences. For Universities, the key to build their reputation is increasing outreach of their research output. With 80% of the world’s population including researchers being active on social media; various platforms such as Twitter, Facebook, LinkedIn and WeChat have become crucial for sharing the research with the audience. The main aim of social media is to disseminate research excellence of the University to the right audience in in an easy and effective manner while making a lasting impression.
Social Media with Impact Science
Our team of research communication experts will understand the needs and requirements of your University to device a platform specific strategy to reach key audiences. Working closely with the University team, Impact Science will devise a content calendar that will act as the overall strategic plan for social media communication.
Our team of scientists, illustrators and designers work closely to create relevant media forms that are easy to consume and evoke a sense of interest among readers.
Our analytics team will work closely with the University and monitor metrics that arise from the social media activity to be able to finetune each campaign to reach the most relevant audiences.