What are emailers?
Email campaigns are messages sent to a targeted email list that communicate important updates or messages to your audience. The message could be about an academic event or details about a conference or even call for submissions.
The goal of an emailer is to inform recipients and invite them to take action.
What are the different kinds of emailers?
When strategically created, emailers don’t just remain a communication tool for important messaging, but, become effective means to build loyalty, trust and brand awareness.
There are different formats in which emailers can be created. These include:
- Plain in-line mail text is a thoughtfully crafted message that informs the reader about the crux of the communication.
- Designed content or an infographic emailer is an abridged message that is designed as an image with complementing visuals, and are embedded into the mail’s body. It is designed to allow the readers eye to move from one point to another with ease.
- Interactive emailer is similar to the designed content or infographic emailer that is coded to open in a fresh browser window where the reader can seek more information.
- Video emailers are videos embedded in the mail that showcase the intended message in a video format. These are perfect for messages that need a lot of explanation.
Impact Science: Your Partner for strategic communication
At Impact Science, we help you create well-articulated and engaging email content for various audiences. Our team of science writers, media communicators, illustrators and designers works closely with you to understand the purpose of your communication and help you create the most effective message for your requirements. We also have communication strategists on board who will help you create an impactful emailer plan to maintain a sustained rapport with your audiences.