Research Reputation Build International

Why does a University need a microsite?

Today, popularizing one’s University is as crucial as branding a product for consumption. Describing and selling the University’s traits, endeavors and initiatives are a great way of creating an impressionable reputation as well as awareness for the University. This in turn helps them rank better and be more popular among potential aspirants, giving them an international appeal.

One way to do this is to create a microsite within the main University website, which can act as a virtual bulletin board highlighting the researchers of the University and their work through the creation of a content hub.

The role of a University microsite

A content hub is basically a digital destination that curates and presents information, news and events taking place in the institution in a format that is easy to discover. It is a stand-alone web page of a larger website and is created to specifically achieve certain goals. The content here is usually categorized according to department or topic, and is always maintained chronologically.

Content on these sites is optimized for keywords that make the site more visible for online searches. The microsite consists of all digital content assets of the University under one roof. Additionally, they also contain information about the faculty, upcoming seminars & events, research news, and news about visiting faculty and alumni.

The aim of this microsite is to establish and maintain continuous communication with the world at large. Highlighting the activities of the University makes it look vibrant and appealing. Moreover, it attracts all the stakeholders involved including students, alumni & faculty, and can also garner media attention. An interactive site is a great way for the university to be found during online searches.

Impact Science: Your partner for creating highly discoverable microsites

At Impact Science, we work with Universities to help them create an ideal microsite that effectively communicates and puts forth their goals. We help create attractive content, including translating native content into English and converting news items into rich web-friendly content, making the university more discoverable and its research more relevant.

Universities Which Trust Our Expertise

Case Studies

Analysing the Risks in UK Pension Scheme: Evaluation of the Impact of the King’s College London Research

King’s College London (KCL) is one of the UK’s leading research-intensive universities. KCL ranks among the top universities in the world: founded in 1829, it is a leading research-led institution with 7,200 staff and a turnover of more than £680 million.

Evaluating Impact of the PROV Data Model: How Impact Science gathered evidence for REF 2021 for King’s College London and Newcastle University

King’s College London (KCL) and Newcastle University are two of the UK’s leading research-intensive universities.

Evolving Alongside Technology: The Academy of Management’s Journey into a Digital Future

Rooted in the industrial revolution, maturing with the digital revolution: The Academy of Management works with Impact Science to drive change and success

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