Why does a University need a microsite?
Today, popularizing one’s University is as crucial as branding a product for consumption. Describing and selling the University’s traits, endeavors and initiatives are a great way of creating an impressionable reputation as well as awareness for the University. This in turn helps them rank better and be more popular among potential aspirants, giving them an international appeal.
One way to do this is to create a microsite within the main University website, which can act as a virtual bulletin board highlighting the researchers of the University and their work through the creation of a content hub.
The role of a University microsite
A content hub is basically a digital destination that curates and presents information, news and events taking place in the institution in a format that is easy to discover. It is a stand-alone web page of a larger website and is created to specifically achieve certain goals. The content here is usually categorized according to department or topic, and is always maintained chronologically.
Content on these sites is optimized for keywords that make the site more visible for online searches. The microsite consists of all digital content assets of the University under one roof. Additionally, they also contain information about the faculty, upcoming seminars & events, research news, and news about visiting faculty and alumni.
The aim of this microsite is to establish and maintain continuous communication with the world at large. Highlighting the activities of the University makes it look vibrant and appealing. Moreover, it attracts all the stakeholders involved including students, alumni & faculty, and can also garner media attention. An interactive site is a great way for the university to be found during online searches.
Impact Science: Your partner for creating highly discoverable microsites
At Impact Science, we work with Universities to help them create an ideal microsite that effectively communicates and puts forth their goals. We help create attractive content, including translating native content into English and converting news items into rich web-friendly content, making the university more discoverable and its research more relevant.