Video Bytes are quick, informative audio-visual summaries that serve as a creative alternative to technical text abstracts. Today, with a rise in the consumption of audio-visual content, showcasing the abstract in a video format is key to engage readers.
Video Bytes – A new way of promoting article abstracts
With increasing numbers of peer-reviewed journals, making one’s article stand out is becoming more and more challenging. Video bytes can communicate research findings in an engaging manner.
Video byte abstracts represent a new genre in communicating science. These are typically used when the abstract content is highly technical, information-heavy, or otherwise difficult to comprehend. Videos simplify the content in an animated visual format that is easy to gauge.
Video byte abstracts can be promoted easily on social media channels and websites as an entry point to hook the reader to read the full article. Since they are typically short-form videos, viewers are quickly able to understand the abstract and then move on to the rest of the article. Video bytes are also a great communication format that could be used in conferences or in meeting with funders.
How Publishers use Video Byte abstracts
An important goal of Journal Publishers is to attract an increased readership for their Journals. By putting up the video abstracts on their websites, Journal Publishers can improve the readership of key articles. Video bytes can also be used to promote their Journals among key stakeholders, future authors, and the general public.
Many prospective authors, while searching for the right Journal, go directly to its website to explore the suitability of the Journal for publication. By putting up video abstracts upfront on the website, Publishers can make sure that authors get attracted to how the Journal promotes their research. This often makes the difference between potentially gaining the desired author and losing one.
Video byte abstracts can also be used very effectively with public relations. With media increasingly looking at ready-to-use content, providing media journalists with a video abstract instead of a written article provides them with a format that is easy for them to disseminate.
Impact Science: Your Partner for Video Byte abstracts
At Impact Science, we help Journal Publishers create video byte abstracts of their scientific publication. Our team of scientists, illustrators, and video specialists work closely with publishers to create an engaging video.
All our video abstracts contain musical cues, are professionally scripted, and are generated using stock footage. They are custom built depending on the scientific content of the article. Post completion of the video, they are handed over to the Publishers along with meta-tags for their easy online discoverability.
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